Job Description
Insight Global is looking for a SEO Specialist to join one of our clients. This client is a start up Tea Brand in the Seattle area.
Responsibilities:
1. Keyword Research and Analysis:
- Conduct comprehensive keyword research to identify relevant and high-traffic keywords for tea products.
- Analyze keyword competitiveness and trends to prioritize target keywords.
2. On-Page Optimization:
- Optimize product listings, descriptions, and content to improve search engine rankings.
- Ensure meta tags, headings, and images are SEO-friendly and aligned with keyword strategy.
- Implement structured data markup to enhance search result appearance.
3. Content Strategy:
- Collaborate with content creators to develop SEO-focused content that aligns with CPG product goals.
- Create content guidelines and recommendations for product descriptions, blog posts, and other online assets.
4. Technical SEO:
- Identify and resolve technical SEO issues, such as crawl errors, site speed optimization, and mobile-friendliness.
- Collaborate with web developers to implement SEO recommendations.
5. Link Building:
- Develop and execute a link-building strategy to improve domain authority and increase backlinks.
- Outreach to relevant websites and partners for guest posting opportunities.
6. Analytics and Reporting:
- Monitor and analyze website traffic, rankings, and conversion rates using tools like Google Analytics, Search Console, and SEO software.
- Prepare regular reports highlighting key performance metrics and actionable insights.
7. Competitive Analysis:
- Stay updated on industry trends and competitor strategies to identify opportunities for improvement.
- Benchmark our SEO performance against industry leaders.
8. SEO Audits:
- Perform regular SEO audits to ensure compliance with best practices and search engine algorithm updates.
- Make proactive recommendations for improvements.
9. Collaboration:
- Work closely with cross-functional teams, including marketing, product management.
- Educate team members on SEO best practices and encourage a culture of SEO awareness.
Required Skills & Experience
- Bachelor's degree in Marketing, Digital Marketing, or a related field (or equivalent experience).
- Proven experience as an SEO Specialist, preferably in the CPG industry.
- Strong understanding of search engine algorithms and ranking factors.
- Proficiency in SEO tools and software, such as Moz, SEMrush, or Ahrefs.
- Excellent analytical and problem-solving skills.
- Solid knowledge of HTML, CSS, and web development concepts.
- Exceptional communication and collaboration skills.
- Ability to adapt to changing SEO trends and algorithms.
Nice to Have Skills & Experience
- Certifications in SEO or digital marketing are a plus.
Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.