Job Description
DESCRIPTION
We are seeking a full-time Social Media Manager with a passion for gaming and pop culture that (ideally) has a background in consumer products or retail. In this role, you will help manage and grow our owned social media channels, create social strategy and campaigns, and engage with players on social media platforms.
This role reports to the Minecraft Head of Social Media and its primary responsibility is to strategize, write and create content. You'll also manage content calendars, scheduling, and posting on our channels, as well as monitoring analytics and reporting. You'll work closely with marketing, community, product, and external partners (e.g., Mattel, Crocs, Burberry, etc.).
We are seeking an energetic, creative self-starter with superb communication skills. Other competencies include a familiarity with Minecraft (preferred but not required), understanding of current social media trends, and ability to skillfully drive community growth and engagement.
SCOPE OF WORK
* Design and implement social media strategy that resonates with our diverse and global audience and aligned with Minecraft's overarching brand, tone of voice, and social strategy.
* Define consumer product social media priorities, set goals and targets, aligning to business goals and audience insights.
* Create social media campaigns for key beats in partnership with Marketing teams across Minecraft.
* Host content ideation and team brainstorms.
* Generate and publish social content and engage with audiences daily.
* Curate user generated content and identify potential influencers, creators, and customer voices to highlight and work with.
* Provide strategic recommendations and support for Minecraft Creative Team in conceptualization and execution of assets for social media.
* Track and report on channel and content performance, setting benchmarks and contributing to campaign reporting dashboards.
We are seeking a full-time Social Media Manager with a passion for gaming and pop culture that (ideally) has a background in consumer products or retail. In this role, you will help manage and grow our owned social media channels, create social strategy and campaigns, and engage with players on social media platforms.
This role reports to the Minecraft Head of Social Media and its primary responsibility is to strategize, write and create content. You'll also manage content calendars, scheduling, and posting on our channels, as well as monitoring analytics and reporting. You'll work closely with marketing, community, product, and external partners (e.g., Mattel, Crocs, Burberry, etc.).
We are seeking an energetic, creative self-starter with superb communication skills. Other competencies include a familiarity with Minecraft (preferred but not required), understanding of current social media trends, and ability to skillfully drive community growth and engagement. This role is 80% creating content, 20% meetings.
At Mojang Studios, the creators of Minecraft, our purpose is to build a better world through the power of play. We enable millions to create and play together, connect people across the globe, and foster a community that is among the most active and passionate in the world. Our community is global and incredibly diverse. When we are developing anything within our franchise, we keep this in mind. We want everyone to not only feel included in Minecraft, but also to see themselves in what we make. Our goal is for the Mojang Studios team to be as diverse as our community.
With over 176M copies sold, Minecraft inspires a passionate community of millions to create amazing things together. In addition to being one of the most widely played games of all time, Minecraft is a transformational learning tool. The Minecraft Consumer Products team plays a critical role spreading the world of Minecraft beyond the game by identifying unique collab opportunities with world renowned brands that surprise and delight our fans.
Required Skills & Experience
* 5+ years of experience in social media strategy planning, goal setting, and implementation
* Experience managing high volume social media channels for well-known brand or product
* CPG and/or Retail experience is strongly preferred
* Experience working in gaming sector is a plus
* Understanding of community engagement and audience strategy
* Familiarity using data to adjust and optimize strategy and activations for community-facing channels, and report and communicate channel performance results.
* Excellent collaboration, copywriting, and communication skills. English language.
* Competent with Office 365 and analytics tools (Adobe Analytics, Google Analytics, Sprinklr, Sprout Social and native social media analytics experience preferred)
* Knowledge of Minecraft preferred
Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.