Insight Global is looking for a Digital Marketing Manager to join one of our financial clients in Richmond VA. The role will be on-site Tues/Wed/Thurs and remote Mon/Fri every week. This role will be responsible for providing marketing, digital, and customer experience expertise to help lead communications efforts for members. In doing so, this role will play a critical part in developing unified communications to our members in multiple customer management areas. In addition, this role will set the direction for members' interactions with online banking, mobile apps, and other digital experiences.
Responsibilities include but not limited to:
- Combine trends, analytical inputs, conceptual and business elements to devise short and long term strategic positions for product and service areas
- Deliver ideas and concepts that set us apart from competitors, helps to create a strong position for market growth and recognition across various media channels
- Develop effective marketing plans for product/service lines to achieve strategic objectives and goals
- Uses results and learnings to increase effectiveness of future campaigns and activities
- Prepares strategic documents and direction for marketing materials
- Helps to ensure voice and brand story is consistent across channels
- Guides the strategy and marketing of company marketing materials and member communications
- Reviews and suggests modifications to creative material from other team members to ensure alignment to company marketing strategy and business objectives
- Ensures effectiveness, accuracy and alignment with the brand
- Develops and maintains an understanding of compliance requirements and ensures that marketing communications comply with all applicable regulations
- Prepares reports. Makes presentations to the marketing team and others.
1.) At least 3-5 years of marketing management/brand management/account management experience
2.) Experience working with creative teams - internally or agency
3.) Experience leading multi-channel marketing campaigns
4.) Experience with marketing digital products (websites/applications)
Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.