Job Description
A client of Insight Global is looking to hire a Senior Media Planner to join one of our clients in the Arlington, VA area. This person will play a major role in developing and guiding the strategy, targeting, execution and performance measurement of digital media campaigns. He or she is responsible for analyzing campaign performance through data from ad platforms, internal insights, and reporting and measurement tools. This is a direct hire opportunity, and will be local to Arlington VA.
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Required Skills & Experience
6+ years of media/ad buying/planning experience - specifically political space
Programmatic buying, ad buying, digital buying
Hands on with ad servers, DSPs, and social buying platforms (DCM, the Trade Desk, StackAdapt, Meta Ads Manager, etc.)
Experience being strategic partners to external customers
Experience with ad reporting and measurements (running measurement studies, testing effectiveness of the ads, etc.)
Nice to Have Skills & Experience
Background in developing strategic digital media approaches in the political space
Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.