This is a professional marketing role focused on taking our business and brand strategies to the next level. The Product Marketing Manager will create and execute comprehensive marketing campaigns that will build brand awareness and drive traffic to our clients website in order to generate more business. We are looking for someone with a speciality in product marketing, email marketing and SEO/Social Media marketing campaigns.
Major Duties and responsibilities:
Develop and implement strategic marketing campaigns that align with business objectives and brand strategies.
Work cross functionally to optimize and help us execute our go-to-market strategy.
Conduct in-depth market research to understand target audiences, competitor landscapes, and industry trends.
Own the vision, strategy, roadmap, and requirements for our digital marketing services and software offerings
Optimize and execute our content marketing plan to generate more inbound leads
Lead online marketing strategy development for premium customers
Other duties as assigned
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to
HR@insightglobal.com.
To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy:
https://insightglobal.com/workforce-privacy-policy/ .
Minimum of 5 years of experience in digital content strategy, email marketing, SEO and HubSpot administration.
A bachelors degree in marketing, Communications, or a related field.
Excellent time management skills
In-depth knowledge of SEO principles and marketing automation tools.
Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.