Deliverability & Channel Standards Owner

The Deliverability & Channel Standards Owner owns communication strategy, engagement optimization, channel governance, and performance measurement across email, SMS, and push notification programs.
This individual leverages analytics, Customer Journey Analytics, customer behavior insights, and machine learning recommendations to determine the best audience, channel, message frequency, and timing for customer communications.
The ideal candidate is highly analytical and able to translate complex customer behavior data into actionable communication strategies.

Key Responsibilities
• Define and enforce channel standards related to:
o Email deliverability and sender reputation
o SMS compliance and opt-out requirements
o Push notification frequency and engagement thresholds
• Establish and maintain cross-channel communication governance policies
• Analyze customer behavior and engagement data to determine optimal:
o Audience targeting
o Send timing
o Message frequency
o Channel selection
• Translate complex data insights into actionable communication strategies
• Develop and implement repeatable optimization frameworks based on performance data
• Monitor and manage channel health, including IP warming and reputation tracking
• Oversee send throttling and frequency controls to maintain engagement and compliance
• Partner with Journey Architects to ensure channel best practices are incorporated into campaign and journey design
• Communicate data-driven recommendations and clearly articulate the rationale behind decisions
• Leverage analytics and machine learning insights to improve communication effectiveness and personalization

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.

• 7+ years of experience in an analyst or data-driven role
• Strong hands-on experience with Adobe Journey Optimizer (AJO) and Customer Journey Analytics (CJA)
• Strong data analytics background with the ability to interpret complex marketing data
• Ability to translate insights into actionable campaign and communication strategies
• Strong understanding of channel performance, engagement metrics, and deliverability concepts
• Experience creating governance frameworks, processes, or structured optimization models
• Ability to communicate insights clearly and effectively to stakeholders

• Experience working with AI and machine learning models in a marketing or analytics context
• Advanced experience building or influencing channel-level performance strategies

Benefit packages for this role will start on the 1st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.