Martech Product Owner

Why This Role
A leading global automotive brand is modernizing how its marketing technology ecosystem operates — and they're looking for a Martech Product Owner to sit at the center of that transformation. Today, the enterprise runs a fragmented landscape of nearly 19 separate Digital Asset Management (DAM) systems across its flagship and luxury brands, along with a wide range of tools, teams, and processes. Your mission: help consolidate that footprint, drive efficiency, and build a modern, connected martech stack that powers a seamless end-to-end customer journey.
This is a highly visible role for someone who thrives at the intersection of business and technology — translating marketing needs into technical execution and bringing order to complexity.
What You'll Do

Own the product vision for key martech capabilities, serving as the critical bridge between business stakeholders and technical delivery teams.
Lead CDP and DAM consolidation efforts, driving DAM conversions and migrations to streamline a large, fragmented ecosystem into scalable, efficient platforms.
Map and optimize the end-to-end customer journey, ensuring martech investments connect data, content, and channels into a cohesive experience.
Manage the product backlog and roadmap, prioritizing initiatives across CDP, DAM, content supply chain, and web platform consolidation.
Drive stakeholder alignment and change management across marketing, analytics, product, and digital innovation to deliver transformation milestones.
Partner with vendors and agencies (system integrators, creative agencies) and help lead RFP planning and facilitation across internal and external partners.
Establish governance frameworks, KPIs, and reporting structures to measure adoption, performance, and business impact.
Support discovery around key priorities, including digital properties / content supply chain, web platform consolidation, and AI-driven content creation (including CAD image workflows).

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.

8+ years in product ownership, enterprise program management, or change management — preferably within marketing, martech, or digital transformation initiatives.
Hands-on experience with CDP (Customer Data Platform) and DAM (Digital Asset Management) platforms, including consolidation or conversion projects.
Solid understanding of the martech and ad tech landscape and how these tools support marketing operations and the customer journey.
Proven track record of leading cross-functional teams and managing complex, multi-stakeholder programs.
Strong knowledge of marketing operations and digital platforms.
Expertise in governance frameworks, KPI development, and reporting.
Excellent vendor management, negotiation, facilitation, and communication skills.
Bachelor's degree in Business, Marketing, or a related field.

Familiarity with AI-driven content creation and CAD image workflows.
Experience bridging business and technical teams as a Product Owner in an agile environment.
Master's degree.

Benefit packages for this role will start on the 1st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.