Marketing Manager- Audience Development

We are seeking a Marketing Manager of Audience Development to collaborate with various departments to create and activate audience segments. This role is crucial in ensuring accurate and scalable audiences, driving personalized and lifecycle marketing initiatives. The ideal candidate will have a strong background in data analytics, CRM operations, and a passion for data-driven marketing. Tasks will include:
• Build and maintain marketing audience segments based on CRM Strategy and Media requirements.
• Translate marketing use cases into clear audience definitions, ensuring consistent naming and taxonomy.
• Partner with CRM, Media, and Data Analytics teams to validate audience logic and campaign objectives.
• Work closely with Data Analytics to understand data sources and limitations, using SQL and other tools for data exploration.
• Investigate new audience opportunities by analyzing customer behavior and engagement.
• Activate and manage audiences within CRM platforms, ensuring QA and testing before campaign launches.
• Identify improvements for audience structure, reusability, and scalability across CRM programs.
• Maintain clear documentation of audience logic and requirements, supporting ongoing governance.
• Assist in troubleshooting audience-related issues and collaborate with stakeholders for efficient resolution.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.

7+ years of experience in data analytics, with 3-5 years in CRM operations, audience management, or a related field.
Working knowledge of SQL, especially querying large datasets
Experience with CRM or CDP platforms
Ability to navigate data tables and customer datasets to define and validate audiences
Strong attention to detail, managing complex audience structures and naming conventions
Excellent communication skills to gather requirements and translate them into technical audience logic
Experience in supporting lifecycle marketing, personalization, or targeted communications.
Curious and analytical mindset, comfortable working in a fast-paced, evolving environments

Snowflake experience
Treasure data experience (CDP)
Braze experience (CRM)

Benefit packages for this role will start on the 1st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.