New Car Director

The New Car Director is responsible for the strategic leadership, operational execution, and financial performance of the New Vehicle Department at Huffines CJDR Plano. This role owns volume, gross, inventory management, manufacturer relations, and team development while upholding Huffines’ commitment to transparent, ethical, and customer-centric retailing.
The New Car Director is expected to drive sales growth and profitability without the use of addendums, hidden fees, forced products, misleading advertising, or any form of deceptive sales practices. Success in this role requires disciplined process, strong people leadership, data-driven decision-making, and a long-term view of brand trust and market reputation.

Key Responsibilities

Sales & Financial Performance

• Own all New Vehicle Department KPIs, including unit volume, front-end gross, days supply, turn rate, and market share.
• Drive consistent, sustainable sales growth through pricing discipline, inventory strategy, and process execution rather than short-term gimmicks or artificial margin tactics.
• Ensure pricing and advertised offers are clear, accurate, and fully compliant with federal, state, and manufacturer guidelines.
• Develop and execute monthly and quarterly sales strategies aligned with store-wide financial objectives.
Ethical Retailing & Customer Experience
• Maintain a zero-tolerance standard for deceptive practices, including but not limited to undisclosed addendums, bait-and-switch advertising, payment packing, or misrepresentation of vehicle availability or pricing.
• Build a culture where transparency, repeat business, and long-term customer relationships are prioritized over short-term gross.
• Partner with Sales Managers and F&I leadership to ensure a seamless, honest, and professional customer journey.

Inventory & Market Management

• Manage new-vehicle inventory mix, allocation strategy, and ordering to optimize turn and minimize aging.
• Use market data, OEM tools, and competitive analysis to price vehicles intelligently without eroding brand trust.
• Coordinate closely with the General Manager and OEM representatives to maximize allocation opportunities and incentive programs.

Team Leadership & Development

• Lead, coach, and hold accountable New Vehicle Sales Managers and sales staff.
• Establish clear expectations, performance metrics, and coaching cadences.
• Recruit, develop, and retain high-caliber talent aligned with Huffines’ values and standards.
• Foster a culture of professionalism, accountability, and continuous improvement.
Cross-Department Collaboration
• Work collaboratively with Used Car, Finance, Fixed Operations, and Marketing to ensure alignment on pricing, promotions, and customer messaging.
• Support dealership-wide initiatives and contribute to broader Huffines Automotive strategic objectives.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.

• Proven leadership experience in a New Car Director, Sales Director, or equivalent senior new-vehicle role at a high-volume dealership.
• Demonstrated ability to drive volume and profitability without addendums or deceptive practices.
• Strong command of inventory management, OEM programs, and market-based pricing strategies.
• Track record of building and leading high-performing sales teams.
• High level of integrity, professionalism, and operational discipline.

• Experience with Stellantis brands (Chrysler, Dodge, Jeep, RAM).
• Strong analytical skills and comfort with dealership management systems, sales analytics, and OEM reporting tools.
• Experience operating in competitive, transparency-focused markets.

Benefit packages for this role will start on the 1st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.