Job Description
An employer is seeking a Demand Gen Marketing Manager to join their team as a remote worker. He or she will be joining the Public Sector Growth team and will be working alongside the sales organizations to help increase revenue and demands for the organizations products specifically withing the public sector (government entities, education, etc). The Demand Gen Marketing Manager will be someone that understands product line/how to market products from what events to run, media campaign to place for audience, value prop to add, etc. On a daily basis, he or she will work on solutions guides/white papers, 1:1 or 1:few pages to help create marketing material for public consumers to see the value add in the products and ultimately help the sales team increase revenue. In addition, the marketing manager will help create/build content videos or case studies to further increase generation for the products. This role is fully remote and the hourly pay is $50/hr.
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.
Required Skills & Experience
5+ years of B2B demand gen marketing experience, ideally in a technology company/organization
Expertise in ABM and digital tools (Folloze, LinkedIn Campaign Manager, Salesforce, Marketo, Demandbase or similar)
Demonstrated success in ABM strategy and execution (1:1, 1:few, and scalable ABM)
Strong analytical mindset with the ability to analyze data and understand KPI
Proficient in Excel
Nice to Have Skills & Experience
College Degree in Marketing
Benefit packages for this role will start on the 1st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.