Were looking for a detail-oriented and proactive Digital Marketing Specialist to support the execution and optimization of loyalty and personalization initiatives across Whataburgers digital platforms. This contract role plays a critical part in delivering seamless customer experiences through digital offers, rewards, and promotional campaigns. Youll collaborate cross-functionally with internal teams and external partners to ensure timely, accurate, and engaging digital marketing activations.
Manage the end-to-end programming of all digital offers and rewards across three integrated systems. This includes coordinating with RT, building offers in Xenial and WebAdmin, collecting creative assets, updating terms and conditions, and scheduling testing for all new promotions.
Oversee paper coupon updates on a per-period basis. Ensure each paper coupon has a corresponding digital offer. Request creative assets and test functionality for each.
Handle fraud account management by uploading flagged accounts to Xenial for deactivation 48 times per month.
Create and maintain tracking documents for all sponsorship-related digital offers.
Serve as the point of contact for the Customer Care team on offer-related issues or escalations.
Work closely with the legal team and external partners to draft and finalize sweepstakes terms and conditionsoften requiring multiple rounds of revisions and approvals.
We are a company committed to creating inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity employer that believes everyone matters. Qualified candidates will receive consideration for employment opportunities without regard to race, religion, sex, age, marital status, national origin, sexual orientation, citizenship status, disability, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to
Human Resources Request Form. The EEOC "Know Your Rights" Poster is available
here.
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https://insightglobal.com/workforce-privacy-policy/ .
3+ years of experience in digital marketing, preferably in a fast-paced or retail environment
Strong administrative skills and attention to detail
Proficiency in Microsoft Office Suite, especially Excel
Experience with Google Analytics
Self-starter with a growth mindsetable to take ownership, learn quickly, and resolve issues independently
Excellent communication and organizational skills
Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.