Sr. Social Media Specialist

A client of Insight Global is currently looking for a Sr. Social Media Specialist. The right candidate is a power user of social media platforms with an understanding of how to increase the online visibility, influence, and interact with consumer target markets. Uses social media analytics tools to measure ROI of social media efforts and engagements. Responsible for concept, design, creation and delivery of marketing related content (written and graphical) that supports social media marketing efforts for the various branches and departments. The position will work on multiple projects and campaigns at a time.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.

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Essential Duties and Responsibilities include the following. Other duties may be assigned.
Strategize, plan and manage the day-to-day content of all social media initiatives that contribute to the overall communications goal and positively maintain the companys brand
Recommend and build social media experiences that engage the appropriate audiences and inform them of our products and services
Ensure that all content is approved, accurate and continuously up to date. Keep corporate sites updated with fresh, relevant and engaging content
Partner with and monitor internal and external relationships relative to the successful integrated implementation of social media strategy, platform management and administration required to manage social media accounts and campaigns
Build relationships with online contributors/ambassadors that have positive influence in the real estate industry
Use measurement tools to provide reports on metrics, and continually find ways to improve on those metrics through testing and new initiatives
Summarize insights and conversations to create actionable reports that lead to optimization
Advocate, train, and demonstrate good use of social media and Compliance best practices among branch users
Monitor corporate and outside social media outlets, and recommend improvements, if necessary
Stay current on social media best practices and integrate them into the overall marketing strategy for the business
Act as lead specialist for other social media positions providing guidance and direction as needed
Become and remain familiar with mortgage specific products and services, licensing, disclosure and any Mortgage Compliance requirements using internal resources
Assist in other areas of digital marketing that include, but are not limited to, email marketing, website content management, analytics, SEO, and SEM
Assist in reviewing and proofreading all advertising
Conducts all business in a professional and ethical manner to serve customers and increase the goodwill and profit of the company
Ability to work overtime

Qualifications

Education and/or Experience
Associate degree or equivalent from two-year college or technical school in Communications, Digital Media, Advertising, Marketing and/or Business
Four plus years of related experience and/or training developing, managing, monitoring, and analyzing social media platforms for brands in a corporate setting
Knowledge of professional social media management, online forums and conversation auditing tools including, but not limited to Hootsuite, Sprinklr, Spredfast, Falcon.io, etc.
Exceptional writer and editor for varied audiences and ability to communicate in a direct, concise manner, while also making the content interesting and compelling
Knowledge of the impact of social media on search engine optimization (SEO) and paid online campaigns
Ability to communicate effectively with all employees, including the executive committee
Must be able to work within tight deadlines and budget(s)
Excellent communication, organizational and time management skills
Ability to manage multiple responsibilities with attention to detail in a fast-paced environment
Ability to apply common sense understanding to carry out instructions furnished in written oral form or via the companies applications
Proficiency with MS Office and email
Ability to sit for majority of 8-hour workday; use hands and fingers to handle or feel; reach with hands and arms; talk and hear. Specific vision abilities required by this job include close vision and peripheral vision
The noise level is generally moderate

Preferred Qualifications
Bachelor's degree from four-year college or university preferred
Experience with social media crisis management preferred
Proficient or have working knowledge of Adobe suite of tools (Photoshop, etc.), HTML, CSS and other markup languages a plus

Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.