As the Social Media Specialist, you will be responsible for the day-to-day community management on our social media channels, including content creation, posting and scheduling content, managing conversations between followers(comments & DMs), and reporting/analyzing the results to optimize campaign KPIs. You will work closely with customer satisfaction to remain FDA compliant in all content/engagement as well as helpful in answering customer questions. The overarching goal of this position is to effectively connect with our audience and help as many people as possible through sharing information, products, and or resources.
Responsibilities:
Content Strategy and Creation
Develop comprehensive social media strategies aligned with marketing goals and upcoming campaigns.
Create and curate engaging multimedia content for various platforms, including graphics and videos.
Craft compelling copy for social media posts, captions, and marketing materials
Use your creative thinking to build assets and copy that speak to our audience, or target audience in the brands tone.
Design and Production
Utilize Adobe Creative Suite and other multimedia software to produce high-quality visual content
Design graphics and edit videos that align with brand guidelines
Optimize content for different social media platforms and formats
Social Media Management
Manage and optimize company pages across multiple social media platforms
Schedule and publish content using social media management tools
Monitor social media metrics and analytics to measure campaign performance
Collaboration and Communication
Work closely with marketing, sales, and other departments to align content with overall marketing strategies
Collaborate with team members to brainstorm creative concepts and implement campaigns
Understand that in this role, you are the voice of the brand to the customer and must treat this connection with respect and uphold our company values at all times.
May be asked to advise or collaborate on Global Healings sister brands social media accounts.
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to
HR@insightglobal.com.
To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy:
https://insightglobal.com/workforce-privacy-policy/ .
Bachelor's degree in graphic design, multimedia, marketing, or a related field
Advanced proficiency in Meta (Facebook & Instagram), TikTok, Pinterest, X, & LinkedIn, organic platforms.
2-3 years experience using Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects)
Ability to understand marketing concepts and strategies in order to craft content in line with campaign KPIs. An obsession with creating impactful social media and video content is a must.
Knowledge of social media best practices, trends, and analytics
Ability to manage multiple projects and meet deadlines in a fast-paced environment
Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.