Our client is looking for a Product Marketing Specialist to join their team. This is a brand-new role to the organization with lots of opportunity for creativity and collaboration. The Product Marketing Specialist is responsible for developing and implementing marketing strategies, key messages, marketing vehicles, brand management, and go-to-market plans for new products and product enhancements created for members. The employee will work closely with Product Management, Account Teams and business leaders throughout the company. This person should demonstrate a solid understanding of the target market, competitors, and customer needs and be able to contribute to strategic and tactical decision-making processes. This role with support the strategic planning process with input from customer feedback and market intelligence on company's differentiators, competitive advantages, and growth opportunities. If local to Nashville they will be onsite 2 days a week, with potential for fully remote. This person needs to be strong in communication, presentations and teamwork collaboration.
Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.