1. Lead strategy development, internal socialization, and cross-functional execution of marketing programs for key brands, categories and services, determining appropriate integrated marketing support plan inclusive of CRM, digital, social, in-store environment, internal communication and budget.
2. Leads cross-divisional partners in integrated go-to-market plan development including campaign briefs, channel inputs, channel & creative kick-offs and working sessions, creative development, and acts as consult on final execution plans.
3. Ensure flawless execution of tactical elements of marketing programs, including setting up promotional elements, working collaboratively with various Marketing teams, ensuring communication to store team, communication with vendors, keeping leaders informed, etc.
4. Partner heavily with DMMs and Leadership to ensure programs align with and support business priorities; report out on results and learnings.
5. Responsible for developing seasonal marketing strategies (6-12 months out), driven by customer and business insight and in partnership with Brand and Marketing strategy teams.
6. Accountable for overseeing and guiding seasonal go-to-market (GTM) plans including seasonal campaign story development through final execution.
7. Owns creative review process and provides feedback while ensuring cross-divisional stakeholders are brought in when relevant.
8. Oversees proofing of seasonal marketing creative to ensure accuracy, strategic alignment.
9. Contributes and/or provides guidance for seasonal marketing recaps/reporting.
10. Accountable for leadership reviews, including seasonal strategy alignment, creative reviews and wall walks.
11. Champions seasonal go-to-market process and workflow, proactively manages deliverables within each phase of work and communicates effectively for stakeholder adherence.
12. Responsible for seasonal marketing process and system health, functionality and the implementation of process improvements.
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Minimum 5-10 years marketing experience with multi-channel marketing initiatives (within retail, preferred)
Skilled in Microsoft Powerpoint, Excel, and Word
Experience building plans across multiple channels of marketing (email, digital, social media, influencers, store environment, website, print ads, PR, creative development and production for a variety of media)
High operational IQ and efficiency (able to drive projects forward through an organizational environment while overcoming roadblocks and uncertainty)
Benefit packages for this role will start on the 1st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.