Job Description *
The Marketing Automation Campaign Manager, equipped with strong knowledge of SQL, leads a mix of automation, analytics, data flows, and technology, serving as an integral component of their email and SMS (text) marketing programs. This person will be developing automations, journeys, data extensions, SQL queries, back end crm. SQL because they do not use drag and drop features, they will be joining tables together to combine audiences.
Leveraging Salesforce Marketing Cloud to fulfill data needs as part of the Lifecycle Marketing Team, they collaborate across the organization footprint (Marketing, IT, Resident & Family, Agency Partners, and Sales Operations, etc.) to develop new campaigns that facilitate the organizations goals through a data-driven test and learn approach.
They formulate marketing data strategies and approaches to drive growth across multi-media channels including digital, social media, direct mail, print, text, and email marketing, with a primary focus on lead generation, nurture, and retention-based efforts. Typically task oriented. This role is onsite M-Th, remote Friday.
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to
HR@insightglobal.com.
To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy:
https://insightglobal.com/workforce-privacy-policy/ .
-5 years of experience leading successful CRM efforts for B2C and B2B marketing customer acquisition and retention strategies
-strong SQL Query development experience
-Experience with enterprise tools like: Salesforce Marketing Cloud data integrations such as cloud connector, data extensions and integration with third party platforms, etc. (Eloqua marketing automation, salesforce pardot)
Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.