Content Specialist

The Content Specialist builds seamless, high-impact digital experiences for our customers. As a critical member of the Content & Lifecycle Marketing team, you will expertly assemble, test, and launch compelling stories that reach our audience in real-time. You will also serve as a strategic voice for enhancing our content distribution capabilities, identifying ways to refine processes and champion dynamic content to make our workflows faster and smarter. Position Responsibilities:

Digital Authoring and Production

• Oversee content from staging to publication in digital platforms throughout the content lifecycle.
• Leverage modular and dynamic content capabilities to scale content consistently across platforms.
• Streamline publishing workflows and maintain documentation for consistency and transparency.

Testing & Personalization Integration

• Deploy targeted digital experiences by collaborating with analytics and other cross-functional teams to author content variations for A/B testing and personalization.
• Implement dynamic content integration across digital touchpoints, ensuring personalized versions are accurately mapped and rendered.
• Oversee quality assurance (QA) for optimization activities, validating that technical tracking and content variations function correctly prior to launch.

Quality Assurance & System Optimization

• Drive continuous improvement of content by identifying technical bottlenecks and advocating for enhancements that increase speed-to-market.
• Ensure cross-platform integrity by managing the QA lifecycle, focusing on responsive design, accessibility standards, and device compatibility

Asset Management & SEO

• Strategize digital asset organization to ensure resources are optimized for discoverability and performance.
• Enhance content visibility by applying SEO best practices and metadata standards to all digital assets.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.

- 3–5+ years of professional experience in Adobe Experience Manager (AEM) as a primary job function, including proficiency with AEM Sites, Assets, and Content/Experience Fragments.
- Functional understanding of HTML, CSS, and basic JavaScript to troubleshoot component rendering and ensure seamless integration between content and design.
- Proven track record of managing high-volume content updates with strong attention to accuracy in layout and brand compliance.
- Experience with technical setup of A/B tests and personalized experiences using Adobe Target, specifically within the Visual Experience Composer (VEC) and form-based delivery.
- Comprehensive knowledge of SEO best practices and web accessibility (WCAG) standards.
- Demonstrated experience working within an Agile environment, including daily use of Jira (or similar project management tools like Asana) to manage ticketing, sprints, and content deployment workflows.
- Ability to identify opportunities for process improvement and authoring efficiency.

- Adobe Certified Professional—AEM Sites Content Author certification
- Adobe Target experience

Benefit packages for this role will start on the 1st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.