Digital Content Strategy Consultant

Day-to-Day:
• Take company strategy and subject matter expert input and transform it into strategic content
• Develop and execute content strategies aligned with business goals
• Create and manage content calendars across multiple business units
• Write and edit white papers, blogs, website copy, landing pages, case studies, executive communications, and thought leadership content
• Drive SEO initiatives through keyword research, content optimization, and content planning
• Manage and optimize website content, messaging, and user journeys
• Create LinkedIn content programs and support broader social media efforts
• Analyze content, website, search, and social performance metrics
• Build content frameworks, playbooks, editorial standards, and governance processes
• Collaborate with marketing, sales, product teams, and SMEs
• Develop documentation, templates, and training materials to support long-term content program sustainability

Job Description:
Insight Global is seeking a Senior Digital Content Strategist for a leading Government Technology organization. This individual will be responsible for translating business strategy and technical information into compelling, audience-focused content that drives brand visibility, thought leadership, and demand generation. The ideal candidate will own content strategy across multiple business units, creating white papers, blogs, strategic messaging, website content, and social media campaigns with a strong emphasis on LinkedIn. This person will lead SEO efforts, develop scalable content frameworks, build content calendars, and establish processes that can be sustained by internal teams after the engagement concludes. The ideal candidate is a senior-level B2B content strategist who enjoys simplifying complex technology topics and building content programs from the ground up.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.

• 8+ years of experience in B2B content marketing, digital marketing, or content strategy
• Strong B2B experience (not commercial/B2C focused)
• Experience creating content strategies for complex products, technology solutions, or long sales-cycle environments
• Advanced SEO expertise including keyword research, content optimization, metadata strategy, and organic growth initiatives
• Experience creating white papers, blogs, strategic messaging, thought leadership content, and web copy
• Strong LinkedIn content strategy and social media experience
• Exceptional writing, editing, messaging, and storytelling skills
• Experience managing website content through a CMS
• Ability to work independently and build scalable content frameworks and processes
•Experience creating and managing content calendars

• Experience with AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization)
• Government Sector, GIS, DMV, Digital Identity, SaaS, or Technology industry experience
• Experience building content pillars, topic clusters, and editorial governance models
• Experience with GA4, Google Search Console, SEMrush, Ahrefs, HubSpot, and WordPress
• Experience creating SOPs, training materials, and knowledge transfer documentation
•Experience with Facebook, YouTube Shorts, and corporate communications content

Benefit packages for this role will start on the 1st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.