Job Description
A client in Reading PA is looking for a hybrid (3 days in office,2 remote) marketing specialist to develop and execute digital marketing campaigns, analyze data to provide insights, and collaborate with cross-functional teams. Key responsibilities include creating and managing email campaigns, using marketing automation tools like Marketo, and monitoring campaign performance across various channels. Specialists also conduct market research to inform strategy and ensure marketing efforts align with business goals.
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.
Required Skills & Experience
-bachelors degree in marketing or related
-experience doing technical writing for technology products, how-to videos, and other things to help customers use apps
-experience supporting technical projects
-experience with Marketo and other digital marketing tools
Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.