Job Description
Our life sciences client is looking for a SEM Copywriter to join their marketing team. This candidate should be a skilled digital copywriter with experience in crafting compelling Google Ad copy and the ability to implement it effectively across campaigns. This role requires a strong understanding of integrated marketing messaging, as the candidate will collaborate closely with teams across email, SEO, and programmatic advertising to ensure cohesive communication strategies.
The ideal candidate will be responsible for writing clear and engaging copy that aligns with brand messaging and campaign goals. They should understand that copywriting must be tailored to the nuances of each digital platform, and be able to adapt messaging accordingly. This includes developing content for a variety of campaign types, with platform-specific copy. It is for their B2B e-Commerce business.
This is a remote contract-to-hire role with a pay rate of $40–$60 per hour, depending on experience.
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.
Required Skills & Experience
5+ years with an SEM background in digital advertising
Proven success across paid search, paid social, and programmatic display
Experience with Google AD, LinkedIn Campaign Manager, or Meta Ads Manager copywriting
Nice to Have Skills & Experience
Bachelor's degree in marketing, communications, technical writing or a related field
Strong understanding of performance metrics like CTR, CVR, and ROAS, and how copy impacts them
Background in scientific, lab, or healthcare products
Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.