An unusually challenging copywriting role that calls for extraordinary attention to detail and unerring precision in the craft of writing, solid creative and marketing sensibilities, and strong interpersonal skills. Translates key marketing objectives into exactingly accurate, effectively compelling copy for all written tactics, including an extensive e-commerce website (fishersci.com), emails, brochures, social media, articles, video scripts, catalogs, and event marketing. Ensures that each business's brand positioning follows corporate standards and is consistently articulated in all forms of written communication as modified for their intended channels. Ability to multitask effectively under pressure and balance speed with quality while meeting aggressive deadlines through the copy phases of research, concepting, writing, editing, and proofreading is critical.
- Gathering requirements from business partners -- or get creative
- Craft thoughtful, innovative marketing communications across multiple channels consistent with brand standards, adhering to best practices both in writing for multiple communication mediums and in interacting with internal partners.
- Develop copy that conforms to layout and other design parameters while maintaining the consistent voice and style of each respective brand. Write creatively for headlines and campaign concepts, yet technically about product details, in a manner that elevates the customer experience and drives sales.
- Brainstorm and develop creative concepts, both independently and collaboratively, that advance marketing strategies and integrated campaigns.
- Enlist the help of cross-functional teams to aggregate individual product features, benefits, and claims when writing technically oriented copy for collateral.
- Collaborate broadly with individual contributors from diverse teams to translate strategies outlined in creative briefs into engaging concepts and copy for a range of clients, all while embracing recognized best practices.
- Proofread and edit the work of fellow writers and other colleagues as assigned in regard to accuracy of content; grammatical accuracy; and adherence to approved style, usage, and brand standards.
- Work on multiple concurrent projects, ensuring that you complete deliverables on time while upholding the highest standards of quality and creativity.
- Continuously build your institutional knowledge of the company, its products, and the markets it serves; deepen your understanding of competitors' positions and practices in the marketplace; and stay current with broader retail and copy style/editorial trends to help inform/differentiate our own marketing communications.
Project Objective/Description/Team:
- 6 writers make up this Copy team
- Collaboration with designers, other content authors, project managers, marketing managers -- mentorship and guidance from senior writers on the team
- Our "clients" are internal business stakeholders for various divisions for all lab supplies and equipment
- Volume: touching 15 - 20 projects/week (vary in time commitment, some could be an ad that takes 15 min or an article that takes 3 hours)
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to
HR@insightglobal.com.
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https://insightglobal.com/workforce-privacy-policy/ .
- Bachelors Degree in related field (Marketing, Communications, English, Journalism, Advertising -- trained as a writer)
- 4 + years of overall experience, 1-2 yrs+ in a writing position
- Writing samples of work
- Culture Fit : Strong collaboration skills/team player, We are in a very dynamic environment , Ability to prioritize effectively
- Experience with: SEO/Social/Ecommerce/Digital Writing
- Creative Concepting
- Science background
Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.