Business Development Representative

Insight Global is seeking a driven and strategic Business Development Representative to support one of our high-growth Toronto based SaaS clients, as they expand their mid-market sales motion. This role is ideal for someone who thrives in a quality-over-quantity outbound environment, focused on building meaningful relationships with senior decision-makers across multi-location brands in industries such as restaurants, retail, health & beauty, and fitness.
You will play a critical role in generating pipeline by leading thoughtful, personalized outreach and uncovering key business challenges related to customer engagement, retention, and revenue growth. This is full time, hybrid opportunity with the requirement to work 2 days on site in North York.

Key Responsibilities
• Own top-of-funnel pipeline generation through strategic outbound prospecting into mid-market accounts (30-50+ locations)
• Conduct in-depth account research to personalize outreach and align messaging to business needs
• Engage senior stakeholders (Owners, Founders, CMOs, Operations Leaders) in value-driven conversations
• Lead discovery conversations to identify pain points around customer engagement, retention, and growth
• Schedule and qualify high-quality discovery meetings for Account Executives with strong context for handoff
• Maintain accurate CRM records, including activity tracking, pipeline management, and reporting
• Partner with Sales, Marketing, and Leadership to refine messaging, targeting, and go-to-market strategy
• Continuously optimize outbound strategies by testing messaging, sequences, and vertical approaches

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.

• 1–3+ years of experience in a BDR, SDR, or outbound sales role
• Experience selling SaaS, Martech, Fintech, or Retail/Restaurant Technology solutions
• Familiarity with CRM platforms and outbound sales tools
• Proven success in pipeline generation and quota attainment
• Strong communication skills with the ability to personalize outreach and messaging
• Confident engaging with senior-level decision-makers
• Highly organized with the ability to manage multiple accounts and outreach cycles
• Metrics-driven mindset with strong ownership and accountability
• Coachable, resilient, and motivated to grow within a sales organization

Benefit packages for this role will start on the 1st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.