Campaign Measurement Manager

Insight Global is looking for a Campaign Measurement Manager/Senior Analyst to join a leading banking client in Toronto. This is a hybrid role and requires commitment to 3x/week in person Toronto.

We are seeking a highly analytical and strategic Campaign Measurement professional to support the measurement, optimization, and performance reporting of omni-channel marketing campaigns across the organization. This role will partner closely with campaign execution, channel strategy, analytics, operations, and business stakeholders to deliver actionable insights that improve campaign effectiveness, customer engagement, and business outcomes.

The ideal candidate is thoughtful, detail-oriented, and consultative, with strong experience translating complex data into meaningful business recommendations. They should be comfortable managing cross-functional relationships, navigating ambiguity, and driving measurement best practices within a fast-paced enterprise environment.

Key Responsibilities

* Lead end-to-end campaign measurement and performance analysis across multiple marketing channels, including email, digital, paid media, and customer lifecycle programs.
* Develop measurement frameworks, KPIs, and reporting methodologies that align with business objectives and campaign goals.
* Build and maintain dashboards and reporting solutions using Tableau and Microsoft Power BI to provide clear visibility into campaign performance, trends, and optimization opportunities.
* Conduct deep-dive analyses to identify drivers of performance, customer behavior insights, segmentation opportunities, and areas for operational improvement.
* Translate analytical findings into concise and actionable recommendations for both technical and non-technical stakeholders.
* Partner closely with marketing, campaign operations, channel owners, analytics teams, and business leaders to ensure measurement strategies are aligned across initiatives.
* Manage stakeholder relationships effectively by providing consultative support, proactive communication, and strategic recommendations.
* Support test-and-learn initiatives, including A/B and multivariate testing, and evaluate campaign effectiveness using statistical and analytical methodologies.
* Ensure data accuracy, reporting consistency, and governance across measurement deliverables and dashboards.
* Identify opportunities to automate reporting processes and improve operational efficiency through scalable measurement solutions.
* Present insights, performance summaries, and executive-ready reporting materials to senior leadership and cross-functional partners.
* Contribute to the evolution of campaign measurement standards, best practices, and performance frameworks across the organization.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.

- Advanced SQL skills (Complex joins, CTEs, window functions, data validation, performance optimization)
- Strong SAS experience for campaign analysis and customer segmentation
- Power BI expertise, including dashboard development, DAX, and data modeling
- Experience working with large customer and campaign datasets
- Experience measuring campaign across multiple channels like Email, Direct Mail, Display Advertising, Social media, Paid Search etc.
- Understanding of campaign KPIs like CTR, Conversion Rate, CPA, ROI, Customer Retention
- Experience with A/B testing and test-control methodologies
- Experience working with Marketing, Campaign Managers, Product teams, and Business stakeholders
- Experience presenting insights to senior leadership

Benefit packages for this role will start on the 1st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.