Director, Marketing Operations

Insight Global is seeking a Director to support the Marketing Line of Business at a Top Financial Institution! This individual will join a high-impact marketing technology team responsible for ensuring platform stability, driving data integration into Salesforce Data Cloud (CDP), and supporting campaign execution processes. This role will partner closely with cross-functional stakeholders across marketing, data, and technology teams to enhance audience segmentation and campaign effectiveness.

Key Responsibilities:
- Oversee platform maintenance, ensuring all marketing platforms are operating effectively with no outages or disruptions
- Lead data integration efforts into Salesforce Data Cloud (CDP), including onboarding new data sources (e.g., credit, deposit, and lending data)
- Support the development of audience segmentation and campaign sizing using integrated data
- Manage and optimize marketing processes, including hands-on channel execution and operational workflows
- Provide leadership to a team of 8–10 consultants and senior managers
- Collaborate with multiple stakeholders across marketing, data, and technology teams

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.

Must Haves:
- 8-10 years of experience in marketing technology, data, or related field
- 5+ years of leadership experience (does not need to be at Director level)
- Strong technical expertise in Salesforce Marketing Cloud and Salesforce Data Cloud (CDP)
- Solid understanding of data flows and integrations within a Martech environment
- Proven ability to lead teams and work cross-functionally with multiple stakeholders

Nice to Haves:
- Banking or financial services experience
- Exposure to Unica

Benefit packages for this role will start on the 1st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.