Media Planning Lead

Insight Global is looking for a Media Planner Lead to join a top retail client in Toronto for a 6-month contract. As the Media Planning Lead for the retail media business, you will be responsible to develop media strategies that support their internal media advertising program.

You’re a big picture thinker with a passion for building integrated marketing campaigns and have a track record of delivering media plans that drive meaningful results. This role requires an effective collaborator who can align teams across media, account management, analytics, production, ad operations, finance, and our external vendor partners. The right candidate needs to have a bias towards building instead of maintaining and must operate with ambiguity well.

Key Responsibilities:
Media Planning
· Lead development of holistic retail media plans across onsite (client website) & offsite (Google, Facebook, Pinterest, etc.)
· Translate brand objectives into measurable retail media strategies
· Coordinate with in-house media leads & ad operations to develop the most effective marketing mix while also delivering on the vendor’s activation requirements and objectives
· Review media trends, historical performance and media mix modelling to identify and develop an impactful media strategy and to set KPIs and expectations
· Drive innovation in media planning through the use of emerging formats, platform enhancements, audiences, and tools.

Cross-Functional Collaboration
· Partner with the sales and account specialists on the marketing approach to support vendor (supplier) needs.
· Partner with the analytics team to monitor campaign performance mid-flight and provide insights into quarterly/annual business reviews
· Collaborate with your corporate planning counterpart to identify and understand how vendor and corporate campaigns intersect (timing, level of investment, tactics, etc.) to maximize benefit for the vendors and the the company

Project & Change Management
· Monitor costs and work with cross-functional partners (internal media and production teams, external creative agency) to deliver campaigns on time and on budget
· Assist and consult on the development and rollout of media and campaign planning tools

Budget & Financial Management
· Guide and track budget allocation across tactics, platforms, and vendors
· In partnership with the finance team, track vendor contracts and reconcile media platform purchase orders

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.

- 3-5+ years of experience in a direct media or planning role, ideally with a mix of agency and client-side experience managing-multi-million-dollar programs

- Expert understanding of media tactics, channels, and KPIs
- Familiarity with media and analytics platforms (Google Marketing Platform, Facebook, Pinterest, TikTok, GA, Tableau, Looker, Adobe)


- Strong analytical, influential, and interpersonal skills
- A proven team-player, collaborator, and communicator with a bias towards action and results
- Naturally curious, with an inclination to problem solve and uncover meaning

Skills:
- Excellent oral and written communication skills.
- Proven ability to cross-collaborate.
- Action oriented and ability to drive results.
- Organizational skills.

Education:
- Bachelor's degree or equivalent in business, marketing, advertising, or communications.

- Retail media and eCommerce advertising experience are assets.
- Salesforce proficiency is an asset.

Benefit packages for this role will start on the 1st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.