Marketing Analytics Analyst

Insight Global is seeking a Marketing Analytics Analyst to sit hybrid at a Cybersecurity client in Waterloo, Ontario. In this role, you will focus on measurement, optimization, and profitability analysis for customer acquisition efforts on the Marketing Analytics team. You will analyze campaign performance, design and evaluate experiments, and support frameworks that ensure marketing investments deliver measurable impact and efficiency.

(This role can pay $100,000-115,000 based on years of experience).

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.

-4–6 years of experience in marketing analytics, growth analytics, or a related field, ideally in an e-commerce company and/or a subscription-based business.
-Proficiency in SQL and experience with digital analytics platforms (e.g., Adobe Analytics, Google Analytics).
-Expertise in marketing measurement, including experimental design, campaign attribution, and performance analytics.
-Experience building dashboards and interactive reports in BI tools such as Power BI, Tableau.
-Experience with campaign management and ad tech platforms such as CM360, Google Ads/Keywords, or similar tools.
-Exposure to attribution concepts and measurement approaches, with a focus on MMM, MTA, and incrementality.
-Experience with campaign management and ad tech platforms such as CM360, Google Ads/Keywords, or similar tools.

-Mixed Media Modeling and multitouch experience

Benefit packages for this role will start on the 1st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.