Marketing Automation Manager

Insight Global is looking for a Senior Manager, Marketing Automation to join a leading banking client downtown Toronto. This is a hybrid role and requires 3x/week in office downtown Toronto.

The Marketing Automation Manager will act as the right hand support for the Sr Marketing Manager. In addition to supporting the development of junior SMFC developers on the team, there will also be a focus on strategic planning and maximizing the MarTech stack to deliver highly personalized, relevant communications — all aligned to a one-client view.

GENERAL RESPONSIBILITIES:
Service Levels
• Define and maintain standards, processes and procedures as required, ensuring their alignment with the latest industry best practices and standards as defined by the Enterprise Digital Center of Excellence team.
• Investigate and resolve deliverability issues as they arise.
• Adhere to a production schedule to ensure accurate and timely delivery.
• Provide regular status updates and quickly escalate potential issues – communicate to key stakeholders and managers on an ongoing basis.
• Document outcomes, report progress and communicate results and recommendations to larger team and key stakeholders on a regular basis.

Brand & Customer Experience
• Govern content and production of all Marketing Automation assets, ensuring adherence to brand, privacy and security policies, and production and deployment processes.
• Understanding of Governance and Compliance requirements as they relate to legislation.
• Monitor and minimize unsubscribe/bounce/compliant rates and ensure spam regulation compliance (e.g. CAN-SPAM, CASL, PIPIEDA, etc.).

Reporting
• Provide post reporting and analysis.
• Monitor campaign performance and metrics.
• Provide strategic direction based on industry best practices and trends.

Database Marketing
• Understanding of database marketing and CRM programs and procedures.
• Automate data flow between existing databases and Salesforce Marketing Cloud.
• SQL experience is an asset.

Governance and Compliance
• Be a subject matter expert on digital communication (including email marketing) best practices including creative, performance and CAN SPAM compliance.
• Execute processes to ensure compliance with regulations.

Risk Management and Control
• Provide subject matter input into the effectiveness of Marketing Automation journey mapping and email deployment initiatives via Salesforce Marketing Cloud and implement changes quickly to resolve issues.
• Identifying areas of concern to be completed or escalating as needed to the Scrum Master and Senior Manager.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.

- 5-10 years of experience as an HTML developer with strong Salesforce Marketing Cloud experience- (journey builder, automation studio, AdStudio, etc)
- Experience leading a team or developing/mentoring junior developers
- Strong knowledge of email development best practices
- Strong written and oral communication skills (must be able to communicate technical director, discuss and incorporate stakeholder's feedback, and communicate issues found and solutions clearly)
- Technical skills: HTML, CSS, AmpScript, SQL

- Experience working in the financial industry or experience working at a marketing agency handling a large volume of automation and journey builds

Benefit packages for this role will start on the 1st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.