Digital Analytics Consultant

Insight Global is seeking a Digital Analytics Consultant to help shape a leading bank’s digital personalization strategy. In this role, you will design and implement measurement solutions for Single Page Applications (SPAs) and mobile apps, while leveraging Adobe Experience Platform (AEP) and Adobe Journey Optimizer (AJO) to deliver data-driven, personalized customer experiences. The focus will be on strategy, implementation, and optimization of customer journeys and marketing performance.

Core Responsibilities
• Configure and manage AEP for data ingestion, identity resolution, and real-time profile creation.
• Build and maintain audience segments in AEP for targeted marketing and personalization.
• Design and orchestrate personalized customer journeys in AJO across email, push, SMS, and web.
• Run A/B tests on journeys and campaigns; analyze funnels and optimize conversion paths.
• Develop dashboards and reporting to monitor campaign performance and customer engagement.
• Collaborate with engineering and marketing teams on tagging, personalization, and data governance.
• Ensure data quality through statistical validation, modeling, and compliance with privacy standards.
• Share insights, present findings to stakeholders, and promote analytics best practices.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.

• 3-5 years Adobe Analytics
• 1-3 years Adobe Journey Optimizer (AJO) or Adobe Experience Platform (AEP)
• A/B testing tools and personalization frameworks

• JavaScript, SQL, Python or R
• Familiarity with MarTech integrations
• Data layer design, SDK integrations, automated validation tools (eg. ObservePoint)

Benefit packages for this role will start on the 1st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.