Insight Global is seeking a Digital Marketing Specialist to join a Big 5 banking client's digital marketing team to help grow online presence and customer engagement. The ideal candidate will be responsible for executing and optimizing digital marketing campaigns across various channels, with a primary focus on public-facing web.
Reporting to the Senior Manager, the Digital Marketing Specialist is responsible for providing day to day support in delivering strategies and tactical plans that align with broader corporate and brand marketing strategies for the assigned Line of Business (LOB).
Collaborate with content and design (UX) team to create and update web pages, ensuring proper functionality, usability, and mobile responsiveness across all platforms.
Edit, QA and publish content for web pages using a content management system (CMS), ensuring it aligns with brand guidelines and SEO best practices.
Ensure content aligns to requirements including content links and visible and non-visible content
Reporting to the Senior Manager, the Digital Marketing Specialist is responsible for providing support in delivering strategies and tactical plans that align with broader corporate and brand marketing strategies for the assigned Line of Business (LOB).
Measure project and site performance
Team with Senior Manager and Digital Managers to ensure that all initiatives and projects are aligned to digital strategy.
Work with internal business groups to ensure web representation meets their product and marketing needs
Work with all LOBs and Senior Manager to maximize online space.
We are a company committed to creating inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity employer that believes everyone matters. Qualified candidates will receive consideration for employment opportunities without regard to race, religion, sex, age, marital status, national origin, sexual orientation, citizenship status, disability, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to
Human Resources Request Form. The EEOC "Know Your Rights" Poster is available
here.
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Adobe Analytics (if not, Google Analytics and general SEO experience)
Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.