Who Can Apply
- Candidates must be legally authorized to work in Canada
Job Description
Insight Global is seeking a Sr. Manager of product marketing to deliver positioning, messaging, and go-to-market strategy for Comprehensive Services and Human Resources Outsourcing products which serve medium and large businesses. The successful candidate will be a results-oriented professional who has a proven track record of creating engaging content that helps drive product sales in Canada.
This position is part of the Solutions Marketing & Insights team which includes Product Marketing, Business Unit Marketing, Competitive Intelligence, Analyst Relations, Market Insights, Pricing Strategy, and Pre-Sale Product Experience. The team's areas of focus are:
* Bring an external perspective to everything that we do;
* Elevate our product focus and drive strategic launches with impact;
* Increase demand for companies offerings through a data-driven approach.
Reporting into the Director Product Marketing, this person plays a key role in being an expert on our products and communicating it to our audiences. In a competitive market, it is important to position our human capital management (HCM) product capabilities and innovations with clarity, differentiation, and impact. The role will leverage our competitive intelligence and work closely with product enablement and the sales organization. Foundational activities include driving go-to-market approaches, crafting compelling product messaging, and measuring adoption and performance of deliverables.
Required Skills & Experience
* Bachelor's degree required or equivalent in education and work experience.
* Expert PowerPoint skills, ability to create high quality content
* Exceptional writing skills; ability to tell a story through various mediums including, social media, website, video, and client decks
* Minimum of 3 years in product marketing
* Technology product messaging and launch experience with proven results
Nice to Have Skills & Experience
-Knowledge and experience in Human Capital Management (HCM) and/or technology
-Experience working within large, global businesses
Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.