MarTech strategic lead, focused on aligning technology capabilities with business objectives enabling personalization, segmentation, and cross-channel activation. Responsible for identifying and implementing MarTech tools including but not limited to: Customer Data Platform (CDP), Email Service Provider (ESP), Text Messaging/SMS, Customer Preference Center, Sales CRM, Customer Engagement Platform, etc.
Lead Audience Activation team, whose responsible for working with Sales & Marketing partners to identify key audiences to be targeted in CRM, and Media buying efforts.
Collaborates with Marketing Communications, E-Business, and Enterprise IT teams to ensure integration of the marketing ecosystem and technologies into the overall organizational infrastructure
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10+ years in marketing operations, digital marketing, or martech leadership roles
Proven success in vendor management, including large-scale contracts and multi-vendor ecosystems
Strong understanding of audience strategy, cross-channel marketing, and first-party data usage
Experience leading teams, managing performance, and mentoring mid-level managers
Comfortable making strategic decisions and influencing executive stakeholders
Strong communicator and collaborator across technical and non-technical teams.
Experience working across IT/Enterprise Software and Marketing Technology functions
Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.