The Senior Director, Reputation Management is responsible for developing and implementing a comprehensive communications strategy to enhance our brand and reputation, engage stakeholders, and drive business objectives. The Senior Director, Reputation Management plays a critical role in shaping the narrative of our company and building strong relationships with key internal and external stakeholders. They also have a clear view of how communications is evolving and the role of storytelling. As a trusted partner and advisor, this person drives well-designed, high-impact communications that elevate brand visibility and thought leadership across channels and audiences. The Sr Director oversees media relations, crisis communications, channel management, all ESG efforts, and leads our charitable foundation.
Essential Functions
Develops proactive reputation management strategies to elevate brand awareness and reputation while diffusing negative news, including reactive media statements and mitigating risk through the development and execution of a proactive crisis playbook.
Leads brand positioning to effectively communicate the NiSource story, value proposition, and strategic initiatives, and delivers executive visibility programs that turn ideas into compelling narratives, frameworks, and creative storytelling concepts.
Oversees media relations, including proactive outreach, press releases, media interviews, and crisis management, and builds and maintains relationships with key media contacts, influencers, and industry stakeholders to enhance the company's visibility and reputation.
Develops and manages content for various communication platforms, including press releases, website, social media, and internal communications.
Serves as a member of the Communications Leadership Team, providing direction, counsel, and mentoring to geographically distributed teams and aligning work to meet business needs. Leads diverse team of qualified communication professionals with authority to hire, terminate, promote, demote, coach, develop and performance manage to create compelling content, campaigns, and initiatives that enhance brand image and engagement.
Leads NiSource's ESG communication efforts including development of annual reports and provides strategic guidance for NiSource charitable foundation.
Stays updated with the latest communication trends and best practices, ensuring we remain at the forefront of innovative communication, and applies an advanced understanding of crisis communications and reputation management, leading practices and external benchmarks to the development and ongoing strategic direction for the Communications team.
Leads diverse team of qualified individuals with authority to hire, terminate, promote, demote, coach, develop and performance manage
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to
HR@insightglobal.com.
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Bachelor's Degree in communications, journalism, or related field.
12+ years of experience in communications with proven results across internal and external channels.
10+ years of leadership experience.
1-3 years of experience managing crisis communications and navigating sensitive issues with professionalism and integrity.
Strategic mindset, business maturity, and experience advising and working with senior executives. High
Ability to navigate in dynamic business environments and collaborate with diverse stakeholders and teams to drive desired outcomes. High
Expertise in identifying, developing, and telling impactful stories across multiple channels. High
Ability to handle multiple priorities concurrently, produce quality work under tight deadlines, and move projects forward with minimal direction. High
Strong written and verbal communication skills, with the ability to craft compelling messages for different audiences and communication channels. High
Understanding of regulations and principles specific to communications for a publicly traded utilities company. Medium
Demonstrated leadership and management skills, with the ability to inspire and motivate high-performing teams to achieve their full potential. High
Benefit packages for this role will start on the 1st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.