A large gaming comany is looking for a Marketing Copywriter to join the Editorial function of the Communications team and partnering closely with the Growth Marketing team. The Editorial function oversees the voice, tone, and content strategy for written content for players outside of the game, such as the blog.
The Growth Marketing team is responsible for messaging across the player journey on owned channels. This team aims to provide players with messaging that enhances their experience by providing contextual, timely, and important information.
Working closely with Growth Marketing Strategy, this person will develop written content for lifecycle and marketing campaigns that support various products.
In this role, you will
Work with the Growth Marketing Strategy team to write engaging content for marketing and lifecycle campaigns.
Help develop and maintain the appropriate brand voice for each product under the supervision and direction of the Editorial team lead.
Apply different requirements to content for various Growth Marketing channels including in-game messaging, emails, mobile push notifications and more.
Ensure privacy & legal requirements provided by the Strategy team are met to keep campaigns compliant.
Work with the Growth Marketing Strategy team to deliver multiple versions of copy for A/B testing.
Optimize copy to be the most effective for each Growth Marketing channel.
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HR@insightglobal.com.
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2-5 years of marketing copywriting experience with short form content.
A passion for games and/or 3D software and technology.
Ability to adapt messaging to different audiences and intent levels.
Excellent communication skills, especially written, with a great eye for detail.
Ability to write compelling marketing copy within guidelines.
Ability to take complex campaigns and distill down into clear and concise information.
Skilled at managing multiple projects simultaneously, with the ability to pivot and adapt as priorities shift.
You thrive on feedback, view it as a tool for growth, and are motivated to consistently elevate your work.
Self-motivated, proactive, focused and able to work independently.
Coming from AAA Gaming as a Copywriter
Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.