An employer is seeking an Email/Mobile Designer and Copywriter for a large automotive services company sitting fully remote. This role is responsible for designing holistic email and mobile customer experiences for this client including graphic design elements for national sends and transactional journeys, headline and body copy, subject lines, SMS messages, and app push messages, utilizing current industry best practices and a customer focused mindset.
JOB RESPONSIBILITIES
* Utilize current email and mobile industry best practices to design assets for campaigns across multiple brands.
* Write concise, compelling email and mobile marketing copy, including headline and body copy, subject lines, SMS messages, and app push messages to drive customer engagement.
* Assist in driving efficiencies and personalization through new email template structures in partnership with the DevOps team and introducing new dynamic content with the goal of creating better customer experiences.
* Collaborate and actively participate in brainstorming sessions with various CRM stakeholders. Communicate design requirements with DevOps team and provide deliverables.
* Independently manage and prioritize workload to meet project deadlines.
* Follow tone of voice and copy brand guidelines.
* Ideate A/B tests for subject lines, calls to action, etc. in partnership with CRM Managers.
* Leverage knowledge and inspiration from the B2C industry and competitive landscape to inform insightful ideas.
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to
HR@insightglobal.com.
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https://insightglobal.com/workforce-privacy-policy/ .
* Minimum 3+ years of experience in designing email and mobile campaigns and writing effective and engaging copy rooted in industry best practices.
* Previous experience using email platforms such as Salesforce, Klaviyo, MailChimp, Constant Contact, etc. and understanding of implementing modular creative and templatized email creative.
* Ability to pair creative writing with design, data, and analytics, focusing on the customer first.
* A portfolio that demonstrates exceptional writing and conceptual thinking.
* Results focused, detail-oriented problem solver.
* Broad knowledge of industry trends and emerging technologies that support CRM.
* Proven ability to coordinate cross-functional team efforts.
Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.