Job Description
* Insight Global is hiring for a Digital Marketing Specialist in the Ballantyne, NC area. The Digital Marketing Specialist will have solid foundation and understanding of digital marketing--both organic and paid. The digital marketing specialist works closely with a highly collaborative team to create content and is responsible for all updates, design, printing/production, of all collateral materials needed to represent our brands effectively.
Essential Duties and Responsibilities:
o Helps to plan, produce, and implement high quality advertising for use across multiple platforms.
o Responsible for the planning, development, design, and production of a variety of creative projects that result in high quality, brand consistent collateral that is used for internal and external audiences.
o Execute digital marketing (SEO, SEM, CRO) strategies across company website
o Manage paid ad campaigns across Google Ads, Facebook, LinkedIn and Instagram
o Work closely with other team members on copywriting and content creation.
o The digital marketing specialist will have an understanding of timeliness and the ability to prioritize tasks.
o Responsible for graphic requests for logos, photographs, and product releases.
o Responsible for social media postings and reporting back metrics via Hootsuite
Required Skills & Experience
· 1-3 years of experience in digital marketing
· Creative eye with experience with web design, page layout, and graphic design
· Proficient in Microsoft 365, Adobe Creative Cloud (Illustrator, Photoshop and InDesign). Minimum InDesign
Clear communicator, especially when it comes to the technical details of how digital marketing works
Nice to Have Skills & Experience
· Google Ads and Google Analytics certifications
· Supply Chain Management experience
Familiarity with Salesforce.com, SEMrush, WordPress, Hotjar, Mailchimp
Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.