Job Description
Insight Global is seeking a Salesforce Marketing Automation Engineer in New York to join a fortune 100 company within the financial industry. As a member of this team, you will design, implement, and deploy Salesforce Marketing Cloud solutions to a wide variety of clients at the enterprise level. You will lead the Marketing Cloud solution designs of larger, cross-cloud marketing projects and/or owns the entire project/solution design in those instances where Marketing Cloud or Pardot are implemented. This team is composed of people who are passionate about Salesforce, delivering on-time, exceeding expectations, and ensuring success for our clients. We are looking for those who share our passion and the desire to work with the best and brightest. You will proactively engage with customers to manage their digital multi-channel Marketing Automation projects. Understand out-of-the-box Marketing Cloud functionality and can leverage and tailor these based on customer requirements. Engaging with customers' business and technical staff, e.g., in discovery workshops, to find the right solutions for their Marketing Cloud projects. You will develop functional specifications and create and update solution blueprint documentation. You will recommend best practices for key Journey Builder/Engagement Studio campaigns. You will be responsible for developing an end-to-end solution plan and, depending on the project organization, acting as a technical lead for the project from initial kickoff through requirements analysis, design, and implementation phases to go-live, as well as iterate on solutions through a Build/Test/Review cycle with stakeholders. You will need to negotiate solutions to complex scenarios with multiple parties and agendas and provide guidance to optimizing marketing operations. You will conduct technical requirements gathering, review, and architecture review sessions. You design integrations between SFMC products and the rest of sales, service, and marketing eco-system. You will influence and coach customers throughout their Salesforce journey and coach, mentor, and develop junior resources. The team will be expecting you to make decisions that positively impact Customer, Company, and Individual metrics. You will proactively identify and analyze issues / obstacles to determine and recommend appropriate courses of action. You will deliver and execute on technical design solutions, customizing where required, using Salesforce Marketing Cloud and other Salesforce Digital Engagement solutions. To be successful in this role, you will need to have hands on coding for up to 30% in a sprint if required.
Required Skills & Experience
-5+ years implementation experience in Salesforce Marketing Cloud Content Builder, Contact Builder, Email Studio, Automation Studio, Mobile Studio, and Journey Builder.
-Expert on Salesforce Marketing Cloud product set including Advertising Studio, Interaction Studio, Customer 360 Audiences, Content builder, journey builder, Contact builder and Audience segmentation. Email Studio and Marketing Cloud Intelligence.
-Experience in a technical leadership role designing, building, and executing complex automated marketing programs with Salesforce Marketing Cloud
-Ability to design system architectures and data models
-Solid knowledge of: JavaScript, HTML, CSS, SQL
-Experience working with APIs -- SOAP and REST based Marketing cloud APIs and SDKs
-Excellent interpersonal skills, with the ability to conceptualize and communicate highly detailed technical concepts to technical and non-technical audiences
Nice to Have Skills & Experience
Certifications: Marketing Cloud Administrator, Marketing Cloud consultant, and/or Marketing Cloud developer
Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.