Assist the Director of Digital Marketing with leading and managing execution of digital strategy for multiple brands/business units within the North America Region, including day-to-day activities as well as product launches and strategic initiatives.
* Build, manage, and optimize CRM, SEO, SEM, and social media initiatives.
* Develop promotional assets (branded or unbranded) and guide those assets through MEDICAL/REGULTORY & LEGAL review process and ensure the timely deployment of these assets.
* Monitor and interpret data trends to construct and recommended optimizations against executed digital marketing programs.
* Synthesize product and/or channel insights to improve efficiency and efficacy of digital channel utilization.
* Create reports and well-structured business cases leveraging marketing analytics to be shared as best practices within the organization.
* Partner with internal and external cross-functional teams to gain alignment and successfully launch digital initiatives according to established timelines and in-line with business expectations.
* Lead web-site development, database projects and domain procurement in partnership with IT.
* Bring forward emerging digital trends and new technologies.
* Minimum of a bachelor's degree (no specific major needed)
* 5-7 years of experience in digital product marketing, with a minimum of one in digital pharmaceutical marketing
* is familiar and well-versed in the MEDICAL, LEGAL and Regulatory affairs review process.
* Must possess knowledge of terms and concepts used in digital marketing. Familiar with web analytics tools (Google Analytics), media performance monitoring, and strong excel utilizing vlookups/ pivot tables
* Working knowledge of CRM's, SEO/SEM's (Search Engineer Optimization tools), and Social Media engagement. Ability to read and synthesize data trends.
* Experience within cardiovascular, pain, mental health or erectile dysfunction marketing within pharmaceuticals
* Experience working as a project manager or candidate has their PMP cert
* Ability to work with executives and communicate abstract concepts. Ability to present to a high level of the organization and groups outside of the organization.
* Working knowledge of web development terminology and digital marketing production terms.
Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.