Job Description
We are seeking a Digital Analytics Product Manager to lead the strategy and execution of analytics initiatives for our enterprise-level news organization. This role is pivotal in enabling data-driven decision-making by ensuring accurate tagging and tracking across customer-facing webpages. The ideal candidate will collaborate with analysts, developers, and business stakeholders to deliver actionable insights that drive engagement and optimize content performance.
Key responsibilities include:
- Product Ownership: Define and manage the roadmap for digital analytics tools and tagging frameworks to support business objectives.
- Data Tagging & Governance: Partner with analysts to implement and maintain robust tagging strategies for customer-facing pages, ensuring data accuracy and compliance.
- Cross-Functional Collaboration: Work closely with developers, stakeholders, and leadership teams to align analytics capabilities with business needs.
- Stakeholder Enablement: Translate complex data into clear, actionable insights for editorial, marketing, and product teams to improve audience engagement and page performance.
- Performance Monitoring: Oversee dashboards and reporting tools to track KPIs, identify trends, and recommend optimizations.
- Continuous Improvement: Stay current with industry best practices in digital analytics, data privacy, and emerging technologies to enhance our analytics ecosystem.
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.
Required Skills & Experience
- 5+ YOE in related field
- Experience with digital analytics from customer facing webpages
- Adobe – or any analytics tagging tools like google
- Experience with third party tool implementation
- Experience with Mparticle
- Experience working crossfunctionally with Development teams and stakeholders
Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.