Insight Global is looking for an Email Marketing Technology Lead to sit hybrid in Tarrytown, NY for a large pharmaceutical client. The lead will be responsible for leading the email technical solution, design and implementation of customer experiences. They will work with brand marketing leaders, commercial operations, technology teams and external partners to establish email technical design, implementation and measure customer experiences. They will spend 30% of their time developing presentations and communicating mass email capabilities to marketers and other stakeholders to try to sell them on solutions for email marketing. They will also need to create and present the engagement metrics to the business by capturing the data, downloading it, putting it into excel and making a presentation to present to the business. The other 40% will be doing documentation, leveraging analytics available in the email marketing platform to share and communicate customer experience performance and measurement of KPI's and reviewing SOWs from 3rd parties and come up with internal SOPs. 30% will be spent building customer experience playbooks and best practices to ensure email repeatability, quality, and speed to market. The lead coming into this role should be on top of market trends and salesforce updates/ releases from a technical perspective. Overall, this candidate will be leading technical execution of email marketing and will partner with both the business and technical teams.
pay rate is between $65-85/hr
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to
HR@insightglobal.com.
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5+ years of experience as a Technical Email Marketing SME with Salesforce Marketing Cloud
Strong recent experienced with google analytics for reporting
Strong recent experience with excel and data manipulation
Industry experience within life sciences/biotech (preferred)
Recent Background in Omni Channel Marketing
Strong recent experience managing 3rd party vendors
Experience working in a Global setting dealing with regulations
Understanding of consent management
Benefit packages for this role will start on the 1st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.