Job Description
Insight Global is seeking a Digital Marketing professional for one of our clients who has established a global presence in the field of E-governance through innovative products, solutions and services across multiple domains. This position will be onsite in New Yok City, Monday through Friday.
As a Digital Marketing Specialist, you will be responsible for maintaining our client's online presence and driving sales through various marketing campaigns. If you live and breathe digital marketing, this role is for you! As a Digital Marketing Specialist, you'll develop, implement, track, and optimize digital marketing campaigns across all channels.
Additional Responsibilities:
1. Strategic Planning and Execution:
o Plan and execute digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising.
o Collaborate with internal teams and vendors to launch campaigns on time and within budget.
o Identify trends, optimize spend, and measure performance against goals (ROI and KPIs).
2. Social Media Management:
o Maintain our social media presence across all digital channels.
o Design, build, and curate content for social media platforms.
3. Creative Growth Strategies:
o Brainstorm new and innovative growth strategies.
o Execute and measure experiments and conversion tests.
4. User Experience Optimization:
o Collaborate with internal teams to create effective landing pages.
o Evaluate end-to-end customer experience across multiple channels.
Required Skills & Experience
- 3+ years of experience in Digital Marketing
- Demonstrable experience in SEO/SEM, marketing database, email, social media, and display advertising campaigns.
- Highly creative with the ability to identify target audiences.
- Strong analytical skills to evaluate performance metrics.
Nice to Have Skills & Experience
- Experience creating a digital marketing strategy from scratch
- Experience working for a smaller organization
Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.