Insight Global is looking for a Marketing Analyst for one of our entertainment clients in NYC. The candidate will be joining the Marketing Operations team and will be responsible for developing and implementing both programmatic and digital media strategies to drive global subscriber acquisition, conversion & efficiency. They will successfully apply media strategy and manage robust portfolio within existing programmatic and digital channels. The ideal candidate should have experience with Google's Display & Video 360 and/or Yahoo Media. They should also be a strong communicator with a can-do, positive attitude and a strong desire to get things done.
2+ years paid media & acquisition experience required, with at least 1 year of programmatic experience and media agency experience
Direct response experience a must
Comprehensive in-platform knowledge of programmatic buying, audience creation, campaign management and in-dash optimization techniques
Hands-on keyboard executional experience in Google's Display & Video 360 and/or Yahoo Media
Bachelors degree
Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.