Job Description
The Technical Product Marketing Manager builds the company's developer-focused messaging and positioning. You would help explain and evangelize the company's products to both technical and non-technical target audiences. The ideal candidate will be as comfortable with code and conveying the value of new products as they are with writing and messaging. Reporting to the VP of Marketing, you will work cross functionally with teams including Marketing, Growth, DevRel, Sales, Product and Design. If you want to play a big role as part of a fast-moving, high-growth, and well-funded team addressing a large market, this is the team for you.
In this role you will:
* Lead new product launches, collaborating with the Product Marketing team to align messaging and positioning for company's products and features.
* Own market insights to drive product differentiation, go-to-market strategies, and growth initiatives, partnering with Demand Generation among other teams.
* Create technical content such as videos, demos, guides, tutorials, webinars and technical blogs.
* Work to understand our target personas as well as customers, the problems they face, and how the company can help.
* Understand the complete customer lifecycle from acquisition to expansion, partnering with Marketing and Sales to help drive product interest, evaluation, purchase, and growth.
* Translate complex ideas & strategies into both prospect and customer-facing collateral
* Work closely with cross-functional teams including Growth, DevRel, Sales, Product and Design
* Be the de-facto expert on market/opportunity sizing, target audience, customer challenges, and competitive analysis.
Required Skills & Experience
* Technical background or proficiency. While we don't require a CompSci degree, to thrive in this role, you need to be able to use our APIs and be very comfortable with infrastructure concepts.
* 5+ years of Product Marketing or Product experience
* 2+ years of experience developing collateral such as demos, blogs, case studies, guides, webinars, tutorials, ROI assessments etc.
* Excellent written and verbal communication, with the ability to translate technical concepts into compelling messaging and collateral.
* Able to excel in a fast-paced environment, juggling a variety of projects with multiple different stakeholders.
Nice to Have Skills & Experience
* Developer marketing experience a plus, but not required.
* Experience in the video/audio industry
Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.