Approved Meta Remote Locations: Baltimore MD 185.57 Boston MA 187.48 Houston TX 185.57 Los Angeles CA 187.48 and San Diego CA 185.57 Seattle WA 185.57
Summary:
We are looking for a senior manager to lead a high-performing team in bringing non-gaming content to market for VR and the Metaverse. The team is responsible for developing the right insights and data to inform product decisions and help find product-market fit of new use cases like Media Fitness Work Travel Education and more as well as leading the Go-To-Market planning process to bring new applications to market and help our use cases scale. Its a high growth area of the company directly impacting the future success of the Metaverse and our VR devices.
We are looking for a candidate who has experience:
Influencing product development and ensuring product-market fit by synthesizing market feedback and industry reports analyzing data conducting competitive assessments engaging in customer research and/or executing alpha/beta tests to create business cases that drive engineering or business investment.
Creating go-to-market GTM plans to educate and drive product adoption engagement. This includes identifying target audiences developing the product's positioning collaborating across teams to activate marketing levers and achieve relevant launch goals e.g. awareness adoption or retention.
Developing the category strategy and business goals across acquisition engagement retention and advocacy post launch through the entire lifecycle.
Managing teams both directly and indirectly and ensuring they get support and organizational visibility.
Compelling Story Candidate Value Proposition
This role is responsible for shaping our virtual reality media experiences. This position will be responsible for helping to shape the product and content development for media and applications as well as to drive outbound go-to-market efforts spanning media entertainment offerings and third party non-gaming applications.
It is a highly cross-functional role and involves partnering with a small team of individual contributors who are subject experts.
This role will be setting the strategy for outbound marketing efforts helping the team identify content positioning and key value propositions and ensuring execution among cross-functional channel owners is proceeding to plan.
To be successful the candidate will be creative collaborative and resourceful and having worked in highly cross-functional dynamic environments built to move fast ruthlessly prioritize and be nimble to pivot quickly as needed.
We plan to release multiple products and hundreds of content offerings over the next few years that will define new categories and advance Metas mission.
What makes this role interesting?
This role is at the forefront of developing how people will use VR for everyday use. In the future the Metaverse will be embedded into everything we do in the same way that digital is the avenue through which today we buy books access our TV update Teslas car software etc.
This person will be setting a strategy that directly influences how people get content in a whole new immersive format.
Its inherently a cross-functional role involving partnering with peers across content programming data science product development marketing comms and more.
Competitive market comparison
Big tech
Gaming companies: Roblox Nintendo Sony Nvidia Activision Blizzard Twitch Epic
Media [but only if theyve worked on emerging content/product development or VR/AR experiences]
Candidate Requirements:
Top 3 must-have HARD skills:
Product and/or brand marketing
Product and/or Go-To-Market strategy
People management
Good to have skills:
AR/VR/software experience
Experience building launching and scaling brands/products
Consumer and/or developer marketing experience
Experience working with third-party partners on content and marketing deals
Consulting experience
Product management
Key performance measurements How will performance be measured i.e. Weekly/Monthly KPIs 3-5 specific measurables or milestones? We want to capture this so everyone understands on the front-end how the worker will be successful and to ultimately be aligned should there be performance issues after the worker starts assignment.
Feedback from Director-level stakeholders across Media Content Programming Applications Content and Reality Lab Media Partnerships orgs
Feedback from 3 individual contributor team members this person will be helping to empower 2 FTE 1 TVC
Execution against 6-month goals set by PMM Lead who will be on maternity leave
Media and Apps Content Programming teams hitting their MAU and retention goals
Degrees or certifications required
BA or BS degree
MBA nice to have but not required
10 years of relevant work experience in product marketing or equivalent function
Demonstrated capacity to work collaboratively in a fast-paced changing environment while influencing teams and roadmaps
Comfortable with horizontal and vertical communication across multiple functions and teams
Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.