Digital Media Manager

Key Responsibilities:

* Manage/Create social media platforms for all sites nationally.

* Review and report on all reputational platforms.

* Develop original content and suggest creative ways to attract more customers and promote the brand.

* Increase web traffic and customer engagement metrics aligned with broader marketing strategies.

* Design posts to sustain readers' curiosity and create buzz around new products.

* Research audience preferences and discover current trends.

* Measure web traffic and monitor SEO.

* Stay up to date with changes in all social platforms ensuring maximum effectiveness.

* Train co-workers to use social media in a cohesive and beneficial way.

* Facilitate online conversations with customers and respond to queries.

* Report on online reviews and feedback from customers.

* Develop an optimal posting schedule, considering web traffic and customer engagement metrics.

* Oversee social media accounts' layout.

* Suggest new ways to attract prospective customers.

* Create, Maintain, and update digital ads for all properties.

* Be able to work with third-party vendors.

* Ensure that all social media and web content is ADA compliant.

5+ years of experience in digital media management

In-depth knowledge of SEO, keyword research, Google Analytics, and web development technologies such as HTML, CSS, JavaScript, etc.

Proven work experience in social media with web development experience / Expertise in multiple social media platforms.

Ability to deliver creative content (text, image, video) that is ADA compliant.

Familiarity with online marketing strategies and marketing channels.

Bachelors Degree

Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.