Job Description
Insight Global is looking for a sharp Marketing Specialist to join a growing mortgage and banking company sitting hybrid in Kansas City. In this role, the Marketing Specialist will drive the bank's deposit growth by developing effective marketing strategies and campaigns that attract and retain banking customers. This person will be responsible for promoting the bank's products and services, making customer acquisition recommendations, campaign management, reporting, and relationship management.
The marketing department acquires and retains customers through a variety of print, on-premise, and digital strategies: paid search, SEO, billboards, digital display placements, email, direct mail, social media, etc. Because of this, the ideal candidate will have strong prior experience in multiple marketing formats (not just digital). In addition, this role requires strategic marketing experience as this person will be coming up with campaign ideas, forecasting budget/ROI, creating the brief, then actually executing that campaign and providing detailed post-mortem analysis. The Marketing Specialist will also have a hand in content creation related to each campaign; this can mean assisting with the copy on a campaign-specific landing page, revising email copy, etc.
Because this position is focused on the banking side of the business (versus mortgage), it's also important that this person has experience in the banking industry or banking/financial systems.
This is a full-time, permanent position sitting hybrid in Kansas City, MO.
Required Skills & Experience
- 6+ years of comprehensive marketing experience involving, print, on-premise, and digital strategies
- 4+ years of customer acquisition experience
- Strong prior experience developing, executing, and analyzing customer acquisition marketing campaigns (and coming up with the campaign ideas)
- Prior experience and strong knowledge of banking systems and terminology
- Proven experience in budget and campaign ROI forecasting
Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.