Job Description
About the position: This role supports both internal and external partners by leveraging campaign results and first-party data to provide actionable insights regarding vendor-funded advertising campaigns.
Responsibilities
-Gather and analyze multiple large datasets to identify root causes of performance trends and indicators.
-Provide insights and analysis to internal business partners to help craft sales proposals, develop data-driven media plans, optimize campaigns, and inform future campaign strategy.
-Leverage critical thinking skills to scope analyses that address key business questions and inform actionable opportunities.
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.
Required Skills & Experience
-1+ years of experience in an advertising agency, an analytics/insights/measurement role, or other relevant experience.
-Strong communication skills, written and verbal; with the ability to express complex ideas in a clear and concise manner to various audiences.
-Advanced experience with Microsoft Office tools
Excel (advanced formulas & pivot tables)
PowerPoint (data visualizations and storytelling)
-Ability to work autonomously with sometimes vague and shifting directions.
Nice to Have Skills & Experience
-Bachelor's Degree in a related field.
-2+ years media experience with a focus on advertising campaign analytics.
-Experience with advanced analytic techniques/tools (ex: Tableau, SQL querying).
-Experience with marketing measurement and analytics methods (e.g.: Media Mix Modeling, Multi-Touch Attribution, In-market Testing, etc.).
-Understanding of ad serving platforms (such as Google Ad Manager, Campaign Manager, SA360, DV360) and how ad serving works across websites and apps.
Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.