Business Intelligence Analyst

Day to Day:
Insight Global is looking for a couple of Business Intelligence Analysts to join the team of one of its leading Life Insurance customers in Metro Detroit. You will be responsible for delivering insights and recommendations related to the marketing of AAA Life’s various products. You will partner with marketing staff, marketing data managers, and other data analysts and data scientists to identify business questions, gather data, perform appropriate analyses, and deliver insights and recommendations. This role requires proficiency in SQL, R or Python, a visualization tool such as Power BI or Tableau, and a passion for delivering actionable insights and driving the growth of the organization.
· Specific Responsibilities:
• Design, build, and automate user friendly PowerBI dashboards to enable data-driven decision making by our stakeholders, including:
• Developing data quality frameworks
• Creating standardized reporting templates
• Conducting advanced customer segmentation analyses
• Conducting advanced modeling decile analyses
• Supporting strategic planning with actionable data-driven insights
• Track marketing initiatives, produce 360-degree campaign results analysis, validating against forecast and plan, proactively identifying actionable opportunities for results improvement, providing status reports and strategic recommendations to business stakeholders. Specifically, focus on:
• Increasing dashboard efficiency
• Increasing insight impact
• Process automation success rates
• Shortened time to deliver actionable insights
• Collaborate with marketing stakeholders to identify business questions and challenges, then perform appropriate analyses and deliver actionable insights and recommendations.
• Work with marketing data team and service providers to ensure data is complete, correct, and suitable for analysis.
• Design and conduct hypothesis testing (A/B testing and multi-variate testing) to evaluate the effectiveness marketing activities or strategies
• Maintain clean and organized documentation of data, methodologies, and results in a central depository.
• Identify opportunities for automation in existing processes to improve overall efficiency. Recommend new processes to enhance efficiency and performance.
• Back up data scientists and modelers whenever business requires. Comfortable with building statistical models, using ML/AI platforms and algorithms, and marketing technology.
Actively seek out innovation and optimization use cases and experiments that will result in organizational transformation and sales and profit improvements.


Compensation: $86k to $113k Exact compensation may vary based on several factors, including skills, experience, and education. Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.

Qualifications:
- Bachelor’s degree in Computer Science, Statistics, Mathematics, or related field
- Minimum 5+ years in Business Analytics
• Extensive experience taking deriving/reporting business insights from data
- Technical Expertise:
• Experience with AWS cloud & services/tools
• Strong dashboarding/visualization experience
§ Power BI preferred, or Tableau, Looker, etc.
• Extensive experience with SQL
• Experience with coding languages
§ Python preferred, or R
• Exposure to AI/ML frameworks
- Domain Experience:
• Marketing/marketing analytics - supporting digital marketing or direct mail campaigns
- Outstanding people skills
§ Attitude, motivation, communication skills
§ Executive reporting/presence
Startup environment - problem solver, tight deadlines, critical thinker

Preferred:
- Apache Airflow experience
- Insurance industry experience
- Recent master's degree in either Statistics, Data Science, etc.
- Solid background in statistical analysis
Expertise in modeling algorithms

Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.