We're looking for a Senior Writer + Creative Strategist to join the team at Imagination Detroit, delivering world-class
work for Ford Motor Company. Somebody equal parts passionate about communications, writing, strategy, and
automotive.
You will specialize in going deep into the client's brief and helping our team deliver world-class creative solutions.
This means being a best-in-class strategic thinker and a specialist in automotive communications such as product
launches, technology and software, media relations, investor comms, manufacturing, and employee engagement.
The successful candidate will love finding new ways to engage with audiences on these topics and will build trust
with our clients as a leading thinker in this space. They will also be a passionate storyteller, who can write
compelling, emotive copy to bring their strategic thinking to life.
Detailed Responsibilities:
* Come to work each day to help Imagination do epic sh*t that no other agency is doing!
* Support the team on strategy and communications - often across several projects at once
* Build a deep understanding of Ford's businesses (now and near-future)
* Work with the client to originate tight, detailed briefs that enable original, on-message creative thinking
* Help create big, conceptual ideas and deliver them across a variety of platforms - ideas that nail:
o The problem
o Key audiences and insights
o The simple story (expressed in a simple, powerful way)
o Amplification and multichannel rollout (owned, earned, paid)
o ROI and performance metrics -- owning all aspects of the reporting and strategic conclusions
* Write message frameworks, message houses, manifestos, and campaign narratives
* Use the power of storytelling to bring automotive news to life, leaving no stone unturned in pursuit of a new
angle on a story, getting to the heart of the human truth above beyond the facts
* Build excellent working relationships with clients up to the C Suite, becoming a trusted partner
* Thrive in the cut and thrust of the pitch process, taking a primary role in winning new work for the agency
* Present proposals alongside Creative and Account Management colleagues, achieving client buy-in
* Support our creative and production teams throughout the lifecycle of the project to ensure the work
stays on brief and nails the objectives
* Take ownership over ROI and metrics, generate reports, install measurement tools into project deliveries and
ensuring that projects deliver against KPI's
For someone with about 5-7 years of experience the expected salary range is $70-90K and $90-$110K for someone more senior-level.
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to
HR@insightglobal.com.
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https://insightglobal.com/workforce-privacy-policy/ .
- 5-7 years of creative experience in speechwriting and/or corporate communications copywriting (any automotive industry experience is a plus, but not required)
- Demonstrable examples of producing world-class content in the experiential channel (e.g., auto show stands, branded experiences, product launches, automotive reveals, media drive programs, corporate
announcements)
- Ability and to not only provide the writing skills, but also conceptual skills needed to ensure the writing adds to the brand and overall marketing narrative of that product and experience
- Creative writing for the automotive industry
Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.