Direct Mail Marketing Specialist

We are seeking a results-driven Direct Mail Marketing Specialist to lead and scale a seven-figure customer acquisition program focused on probate funding. This individual will own performance across our marketing channels and play a key role in optimizing volume and efficiency of cases.
This is a high-impact, individual contributor role reporting to the SVP of Marketing. The right candidate is a disciplined performance marketer who understands how to test, measure, optimize, and scale acquisition channels. While direct mail will be the primary focus, this role will partner closely with digital marketing and may expand in scope over time.
If you are energized by owning outcomes, managing meaningful budgets, and driving measurable growth, this role offers significant opportunity.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.

• 5+ years of performance-based customer acquisition experience
• Proven ability to manage and optimize large marketing budgets
• Demonstrated ability to grow volume and improve cost per acquisition or comparable performance metric
• Strong analytical skills with comfort working in data to drive decisions and improve campaign outcomes
• Experience managing external agencies or vendors
• Aptitude in testing, iteration, and driving measurable outcomes
• Highly independent, detail-oriented, and results-driven, with a focus on meeting and exceeding KPIs

• • Direct mail experience in a performance-driven environment
• Experience in financial services or other regulated industries
• Ability to contribute to copy or creative strategy
• Exposure to multi-channel acquisition programs
• Familiarity with NetSuite and PowerBI is optimal, but experience with other CRM systems, marketing automation platforms, and analytics tools is desired
• High proficiency with advanced Excel and spreadsheet data analysis

Benefit packages for this role will start on the 1st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.