Marketing Generalist (Chicago)

We’re looking for a detail-driven, intellectually curious, and collaborative marketer to support the execution of high-impact acquisition campaigns that grow this global bank’s U.S. consumer banking business, with a focus on checking and savings products.
As a Marketing Manager on the U.S. Deposits team, you’ll play a key role in delivering go-to-market programs that drive net customer growth through targeted acquisition. You’ll support the end-to-end execution of campaign activities, supporting identified campaigns and promotional offers throughout the year. You’ll assist in drafting marketing briefs, managing regulatory and disclosure updates, and coordinating timelines and deliverables across internal stakeholders and external agencies. You’ll play a key role in performance reporting, compiling and organizing campaign results and pulling insights to support optimization. You'll also track competitor promotions and advertising activity, helping keep the team sharp and informed. This role also includes collaboration with the bank’s Customer Engagement & Retention Marketing team, contributing to journey enhancements that improve onboarding and retention while driving net customer growth.
You operate well in a fast-paced environment where priorities and direction evolve frequently to ensure we’re providing the best products, services and offers possible to our customers. You’re a team player, and no job is too big or too small for you. You value being part of a team, and working together to ensure the job is done right, and done well. This is an ideal opportunity for someone who is eager to deepen their marketing skillset, contribute to fast-moving campaigns on a very visible team in the organization, and gain exposure to product, analytics, creative development, and channel strategy within a matrixed financial institution.
Responsibilities – here are some of the things you’ll be doing in this role. These can evolve as our business grows and evolves:
Key Responsibilities
Campaign Execution & Project Coordination
• Support execution of integrated acquisition campaigns across digital, direct mail, and owned channels, including COC requests, support of affiliate approvals, and more
• Manage project workflows in Workfront, including setting up project requests and tracking key deliverables
• Coordinate with legal, compliance, product, and agency partners for timely asset approvals and disclosures
• Assist in trafficking final marketing assets, ensuring accuracy and timely delivery across owned touchpoints
• Support journey update implementation in partnership with Lifecycle Marketing (e.g., welcome emails, onboarding flows)
Campaign Performance & Reporting
• Pull weekly, monthly, or campaign-specific marketing performance metrics, including volume, conversion, and CPFA
• Organize reporting into templates, dashboards, or presentations for marketing team and leadership use
• Support test tracking and share learnings from A/B tests or segmentation initiatives
• Partner closely with Lifecycle Marketing to support onboarding, cross-sell, and customer engagement initiatives
• Participate in weekly campaign standups and status meetings; document next steps and follow-ups
• Support process improvement efforts (e.g., updating templates, documenting workflows, enhancing internal tools)
• Serve as a day-to-day point of contact for assigned workstreams across creative, legal, and agency teams
• Attend campaign stand-ups and planning meetings; document action items and follow-ups

Product & Offer Support
• Own updating product materials and disclosures in response to rate changes or regulatory shifts
• Maintain internal documentation of approved offers, product terms, and customer-facing assets
• Coordinate required legal and compliance reviews for updated or new creative assets
• Monitor competitor activity and summarize insights related to promotions, advertising, and positioning
• Compile monthly competitor snapshots for internal reference and strategy planning
• Contribute to the development of marketing briefs by helping compile background, insights, and audience profiles
• Contribute to process improvement efforts and team knowledge-sharing tools
Within the first 30 days, you’ll:
• Cultivate and build relationships with your business and functional group partners including the product and strategy team, market strategy team, marketing team members, digital marketing, legal, risk and compliance, and other groups to successfully and efficiently grow our customer and deposit accounts and balances in the U.S.
• Assist with budget tracking, incentive tracking, promo codes and campaign execution, as needed to ensure our ability to deliver high-value campaigns to our front-line, prospects and customers.
• Review and develop analysis based on current reporting for acquisition on a weekly basis.
• Develop and maintain relationships with internal/external partners to include vendors and suppliers, and begin to take over executional duties for campaign execution.
• Understand the lifecycle and customer reporting templates and how to analyze them effectively, and set up regular meetings with partners to ensure transparent cooperation
• Manage projects within Workfront tool, check for daily workflow, escalate questions and priorities and partner with LRC on reviews and approvals with agencies and partners.
• Deliver your first competitor insights presentation to the team, covering offers, messaging, and creative tactics
Within the first 60 days, you’ll also:
• Identify emerging issues and trends from multiple competitive intelligence tools and resources to inform decision-making.
• Draft internal status updates for campaigns, flagging milestones, delays, and asset routing needs
• Independently pull weekly performance data for assigned campaigns and compile results into decks for internal reporting
• Contribute to product material updates (e.g., rate changes or term changes) in coordination with product and legal
• Partner with Lifecycle Marketing to support onboarding journey updates and QA of customer-facing touchpoints, as requested
• Participate in regular 1:1s with manager to review onboarding progress, confidence with tools, and development
• Build projects in Workfront, managing all aspects of the project with internal and external partners and independently handle weekly intake, status and report calls, as needed.
By the end of your first 90 days, you’ll also:
• Independently manage and execute the owned channel workflow for at least one campaign from start to finish
• Deliver a full campaign recap deck summarizing objectives, performance, and recommendations
• Draft and submit a complete marketing brief section (e.g., audience background or messaging direction)
• Propose one enhancement to a recurring process (e.g., creative tracker, campaign calendar, performance report)
• Serve as point of contact for at least one internal or agency partner on tactical execution
• Build working familiarity with disclosure management processes and demonstrate confidence navigating compliance reviews
• Demonstrate clear ownership of campaign tasks, reporting deliverables, and cross-functional coordination
• Monitor progress against milestones and recommend and implement adjustments as necessary to meet business objectives.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.

• 3-5 years of relevant experience and post-secondary degree in related field of study.
• Bachelor’s Degree in marketing, advertising or communications, or related field.
• Highly regulated industry (healthcare, finance, insurance)
• Have to have worked in digital marketing channels and front line sales support exposure (tactics for pitch books, creation of flyers, actions and equipping bankers to sell product)
• Product marketing background is preferred
• Strong experience in developing Marketing and Customer Communications plans. Advertising and/or creative agency experience an asset.
• Strong track record of building and managing relationships and accounts with multiple stakeholders. Excellent verbal and written communication skills, preferred.
• Ability to proactively identify challenges and independently develop options and recommendations on how to solve them
• Deadline-driven. Exceptional project management skills and attention to detail are required. Advanced experience with Workfront or similar project management software highly preferred.
• Strong growth mindset, able to approach obstacles and challenges positively and with confidence to overcome them
• Results-driven: Adept at gathering and analyzing data to gain insight into what works, and develop recommendations to optimize marketing effectiveness.
• Comfortable working in constantly evolving, high growth environments; comfortable with ambiguity and agility of working in matrixed organizations.

• Financial services marketing and advertising, required. Checking deposit acquisition experience preferred.
• Data Visualization
• Project Management

Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.